- Company Name: Super Electrical Co.
- Industry: Electrical Engineering
- Location: NE-96, Vishnu Garden, Khayala Village, New Delhi - 110018
About the Company
Super Electrical Co. is a distinguished provider in the electrical engineering sector, offering a single-window solution for the supply, servicing, and manufacturing of electrical products. The company excels in the servicing and overhauling of LV and MV switchgear systems, including Air Circuit Breakers (ACBs), Vacuum Circuit Breakers (VCBs), RMUs, transformers, and a range of distribution and control panels.
Catering to high-profile clients such as Delhi Metro, CPWD, AIIMS, MES, and major MNCs, Super Electrical Co. operates with state-of-the-art testing kits and equipment, ensuring timely and satisfactory job completion.
The Challenges
Despite having a strong technical foundation, Super Electrical Co. faced challenges in:
Manual Quotation & Deal Management: Preparing and tracking service quotations manually was time-consuming and prone to errors.
Lack of CRM Integration: Difficulty in managing client interactions, service history, and follow-ups led to inefficient customer service
Scattered Communication: Service requests, reports, and status updates were scattered across emails, spreadsheets, and calls. sales cycle.
Tracking Field Operations: Monitoring field engineers’ activities and maintaining consistent service documentation was difficult. revenue.
Manual Quotation and PRF Generation: Quotations and Purchase Request Forms (PRFs) had to be created separately, consuming time and increasing the chance of mismatches.
Lack of Profit & Loss Visibility: Teams couldn’t track margins or profitability per quotation or item — relying heavily on owners for financial clarity.
No Inventory Availability Tracking: There was no real-time system to verify stock availability during quotation, leading to follow-ups and delays.
The Solution
MiClient introduced a custom CRM and Deal Closure platform, tailored to Super Electrical Co.’s industrial needs:
Automated Deal & Quotation Builder: Enabled quick generation of accurate, GST-compliant quotes (e.g., for ACB, VCB services, and release testing).
Client Interaction Dashboard: Centralized communication with clients, consolidating emails, tasks, and updates in one timeline Field Service Integration: Allowed service engineers to log jobs, upload test reports, and update job statuses in real-time via mobile access.
Custom Pricing Modules: Incorporated labor charges and tax computations for various switchgear services, reducing manual intervention.
Single-Click PRF from Quotations: Users can now create and send PRFs directly from quotations, eliminating duplication and manual entry.
Integrated Profit & Loss Tracker: Every quotation and item now shows its profit/loss in real time — empowering the team with transparent financial insights.
Inventory Linkage with Quotations: Availability of items can be checked while preparing quotes, ensuring accurate and timely commitments.
Results and Benefits
Since implementing MiClient, Super Electrical Co. has observed measurable improvements:
60% Reduction in Quotation Time: from 1–2 hours to 15 minutes.
Full Deal Visibility: from inquiry to final delivery, with real-time updates.
Improved Client Retention: thanks to timely communication, on-time service, and accessible job history.
Higher Productivity: Tengineers now spend less time on documentation and more on service quality.
Faster Revenue Cycle: with automated follow-ups and payment reminders, shortening the deal closure lifecycle.
With MiClient, Super Electrical Co. has transformed its operations from fragmented and manual to digital, streamlined, and scalable. The collaboration has strengthened their service delivery and client experience — a true alignment of technology and electrical excellence.
